The Philadelphia & Suburban Healthcare Human Resource Association exist to support the growth of Healthcare Human Resource professionals in the five counties surrounding Philadelphia. The association's goal is to assist these counties in making a positive contribution to the mission of their healthcare organizations, and is part of a larger association known as ASHHRA, or the American Society of Healthcare Human Resource Association.

I was asked to redesign the PASHHRA identity, which I sought to tie more closely with the national association while maintaining the unique identity of the Philadelphia branch. The identity was applied to a broad spectrum of collateral, including an emphasis on digital technology.