is an online / print culture magazine that collects ideas for quality life. Launched in May 2013, it is published in Japan by PARKING
, a menswear and accessories shop in Nakameguro, Tokyo. The website with daily content is filled with practical DIY tips, coffee brew guides, personal stories, and book reviews.
STUDIO NEWWORK has created the brand identity system including logo, stationery, packaging, and website. Cool gray is the foundation in the PARKING's color palette. We chose cool gray not only because it reminds parking lots and driveways, but also it creates a modern, professional look. The cool gray color schemes contrast nicely with warm tone photography. A brush script typeface is used for headlines and display copy, and it adds a sense of authenticity and craftsmanship without losing a modern look.
to view our branding work for PARKING.