The ability for paper to inspire new ideas and push design limits is the theme of the Paper Loves Design competition. We used the diverse and varying qualities of paper to entice creatives to express themselves through this medium. Antalis distributes the materials that inspire and enable your greatest designs. They believe paper offers so much more than just a surface on which people express themselves and their brands. Paper is the inspiration for ideas that excite, intrigue and create an impact. Inspired by the creative use of paper, Paper Loves Design is a campaign that motivated and challenged designers and students to enter their work into the Antalis Art of Design competition. By illustrating twelve basic principles of design (form, balance, contrast, scale, rythym, emphasis, colour, texture, typography, illustration and photography) in posters, they showcased Antalis papers and their unique characteristics. The final product was an entry kit consisting of a box containing the posters and a booklet describing the entry rules