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  • Pageant of Living Art
    Brand Identity
  • The Pageant of Living Art is a festival in which classical and contemporary works of art are faithfully recreated on stage using real people. The acronym, PLA, is nimble and memorable and the brand nomenclature makes use of compound words that start with “play.”

    The wordmark is a visual representation of the juxtaposition of old and new that makes the Pageant so unique. Customized blackletter references the rich history of “tableaux vivant,” which was first performed in Medieval times. Printed materials utilize windows to frame variations of the logo, frozen in time like the performers in the festival.

    Course: Type 4
    Instructor: Brad Bartlett
  • The accompanying printed materials utilize windows to frame different variations of the logo, like actors on a stage.