We worked with PacSun to take their Golden State of Mind brand campaign to the web in a fully immersive online destination. We designed and built a dynamic content and brand experience taking the audience higher - to a Golden State of Mind.
We created a destination that fits the multi-screen lifestyle of our target audience and serves as a unique California-soaked content experience for visitors. We leveraged HTML5 to technically achieve a fresh and dynamic, cross-platform site.
The site quickly presents the user with two options: scroll up to explore the current brand campaign, or scroll down raising a dynamic media drawer with instant previews of the most current content in the site including blog posts, image sets, and live social feeds.
The centerpiece of the site is a live Google Maps integration of the entire state of California. It showcases live content throughout the site by region, populated by the brand and an army of PacSun brand ambassadors and digital correspondents throughout the Golden State. They supply a constant stream of content from California’s most interesting and inspirational places. Google Street View can be activated, which enables visitors to take a real look at the post location.