- Packaging Design
- As a part of my B.Des Diploma Project, I did a project for identity design and took it further to the level of doing packaging design for the same. A confectionary brand called Select was developed. Further sub-brands named FITKITS, ANYTIME, TOASTITOES, and OVENFRESH were also developed.
The brand strategy was to design a range of products targetted towards a knowlegable and concious upper-middle-class Indian audience.