PA Travel & Tourism
- Pennsylvania Travel & Tourism Website
Mullen Pittsburgh's intern team simulated pitch to client - I proposed a new edition of the Pennsylvania Travel and Tourism site as a part of the integrated campaign "Many States of Mind ... One Pennsylvania." The site is a multiple-level experience; intended to target potential travelers via their interests, to defeat the notion that PA is uninteresting.
Campaign logo
Site opening page: Introduces the "States of Mind" to be pursued in Pennsylvania.
In total there are 8 genres of activities to pursue in PA, each one delivering a powerful "State of Mind."
History & Heritage in PA delivers an enlightened state of mind.- PA Travel homepage
