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Bēhance

  • P21
    Public Relations Campaign
  • In order to meet the energy needs of the Holland community, the Holland Board of Public Works needs to expand its generating capacity. But before deciding how to do so, the Holland Board of Public Works wanted to engage the community to solicit ideas and input. To do so, we developed a P21Decision.com, a hub for activity. To support it, we produced an integrated campaign that crossed over multiple media platforms: on Facebook and Twitter; in print, outdoor, radio, and online advertising; in a variety of press and Op-Ed placements—both earned and paid—and through the P21 Special Presentation series.