BRAND THE BEST BURGER IN TORONTO
Parts and Labour, a successful Toronto restaurant, was recently voted
as having the best burger in the city. So they gave their award-winning
patty a place of its own – P&L Burger. They were looking for a new identity
as having the best burger in the city. So they gave their award-winning
patty a place of its own – P&L Burger. They were looking for a new identity
that gave a nod to their existing brand.
Much like a good burger, our identity started with the patty. This circular
shape was incorporated into every element from the logo to the stickers to
the take-out bags.We also included a few references to the look of old burger
shacks, like with our wrapper.
Interior Photo: Jesse Milns
