Challenge
Build awareness and drive purchase of Pantene Nature Fusion amongst the VocalPoint members through an online Word-of-Mouth program with an opt-in online component. Convince our target that Pantene Nature Fusion is her ideal solution to having the strong, naturally healthy hair she desires.
Solution
We visually showed how Pantene Nature Fusion brand blends science with the essence of the Cassia flower in order to be solution to having stronger, naturally healthy hair. Achieved this with an online opt-in for a free full size bottle of shampoo sample and coupons to share with friends. Also created a website that allows the consumer to learn more about the Cassia flower and its benefits.
