Email marketing can be somewhat boring and intrusive. The idea behind this series was to create something new and eye catching, something that the customer wouldn't have normally received in their inbox. There was also an element of interactivity as the customer could click on the product they wanted to buy and it would take them to that product within the online store.
This is a series of eDM (email marketing) designs I created and photographed for Ozmosis. They were all shot in the studio using relevant props that tied in with the content and communication of the email. For example, Havaianas are very popular coming into summer. I based the styling of this email around the design of a pair of thongs / flip flops that really summed up summer (bright colours, fruity & fun) and took these elements to create the email as well as using the thongs as a feature product within it. We had a number of customers give us positive feebacak about the idea and layouts.