A new revolutionary product aimed at changing the way we perceive dietary solutions. The problem is that the weight loss category is one that has been ripped out of it’s value, creating a cluttered and untrustworthy category.
We wanted to create a brand that addresses the trust issue and communicate the difference this product offers
compared to other available products.
We wanted to create a brand that conveys change, lifestyle, beauty and self achievement which already is a step away from the competition, to reinforce it with an identity that reinforce that and create a sense of empowerment.