Oxjam is a national network of music festivals organised to raise money and awareness for the charity Oxfam. We were asked to create a specific regional identity and design to be used throughout the promotional materials.
The event was the most successful in Oxjam's history, raising over £40,000 for the charity.
We incorporated elements of the main Oxjam brand into the design so as to maintain visual continuity. These were merged with local symbols and unique regional themes, producing an eclectic identity that appealed to the 18-30 demographic. Flyers, posters and t-shirts were all emblazoned with the Oxjam Leicester brand and an easily updateable website acted as a focal point for the promotion and organisation of the events.