Owen & Marsh is a father and son established winery. Based in the heart of Southern Ontario, family is what brings this winery together. Each label is an original photo submitted by a consumer, accompanied by a brief story that describes the memory displayed in the photograph. The brand is kept clean and simple, while still creating a sense of nostalgia through old photographs to appeal to an older audience. The soft colours and airy aesthetic of the brand appeal to a higher-end demographic, while the quirky personality of the brand remains young and fun.
Each month, the winery sends out a direct mailer, asking for participants to contribute their old family photos to be featured on the next upcoming bottle. The back of the mailer tears away leaving the consumer with the story card they are to submit in the prepaid envelope provided on the inside of the mailer’s pocket, as well as a coupon to the LCBO to receive a discount on their next purchase of Owen & Marsh wine.
*Applied Arts Student Award Winner 2013
