Identity & bespoke 'call & response' design at Semi-Permanent Design Conference, Wellington.
As part of Massey University's undergraduate design studio Open Lab, a small pop-up studio was set up at Semi-Permanent design conference in November 2012.
Pulling strengths from various advertising, interactive, graphic design, branding, marketing and photographic disciplines as part of a haptic, engaging system of design, #Overheard takes soundbytes, photographs and memorable moments from the conference and visually re-interprets them by producing a series of postcards for delegates and guests to take away as well as inorporating these moments into a social media loop to help promote #Overheard activites at the conference.
A collaboration with Rose Wu, Chris Nichols, Siobhan Clark, Simone Van Tiel, Pam Ward and Harry Culy.
Photography by Harry Culy