- Over the Limit, Under Arrest
Mass. Drunk Driving PSA Proposal
- This is the storyboard for a PSA I proposed in summer 2009 while at Gustin Advertising. We found that drunk drivers didn't respond to the threat of death as a deterrent. Our goal was to show them the embarrassment they would face from losing their license. The tagline was "There's a lot to lose when you drink and drive."