To raise awareness for the launch of Sasko Flour’s new website, we needed to grab the attention of food bloggers and online baking gurus. We created a pair of oven gloves that were designed to look like Internet hand cursors. We used these high tech, neoprene oven gloves as a direct mail piece to whet the appetite of our target
audience, encouraging them to blog about the Sasko website. The gloves were delivered wrapped in Sasko branded baking sheets featuring playful , baking-inspired illustrations.