During Moving Design's Call to Action on bicycle safety our work's central goal was to awaken the public to issues surrounding bike safety and awareness through design. Immediately we recognized a disconnection and even a dislike across the three communities in transit, drivers, bicyclists, and pedestrians. These icon system and installation was a response celebrating the symbiotic relationship that connects each group. Through decorating the boulevard with the 90 miniatures we playfully alluminate the likeness that falls across each walker, bicyclist, and driver... it's the universal truth that we are all going somewhere.
Every day in Chicagoland there are more than 800 traffic crashes. Of those, about 150 drivers will flee the scene. On average, Chicagoland has more than one traffic fatality every day, another 24 people are seriously injured every day. Most of these crashes are cars crashing into other cars, but these car crashes are not isolated events - many happen on streets filled with innocent passersby, pedestrians and bicyclists. These passersby are the people most vulnerable to serious injury and death.
This was a Moving Design project that was only possible trough a team effort. The icon system was design by Nick Adam, the installation concept and work was conducted by Greg Pilon, Cody Hudson and Lyndon Valicenti's outdoor team: Pete Cuba, Craig Stover, Shannon Delaney, Nicole Warren, Hendrika Makilya and Annie Ranttila.