I worked with Emily on her first blog design. When it came time to rebrand herself, we were able to work with each other again. Her original blog had become very popular, but had a cutesy design that she felt was a turn off for potential PR clients. Using her last name as a theme, she came up with the new blog name, and we worked together on the rest. Keeping in mind that she had major advertisers on her site, we were able to design something together that was sophisticated, and cut down on the clutter.
This is built in Wordpress on a Genesis framework.