Otelo Vodafone - Cheap Cheap / Bird Cage
- OTELO VODAFONE - CHEAP CHEAP / BIRD CAGEThe corporate design of this global provider of prepaid telecommunication services communicates its brand value in an attention-getting, inventive and simple manner. The comic-like illustration of a bird, the Cheapmatz, serves as a key-visual and is intended to symbolise freedom, independence, mobility and intelligence. By its “cheap, cheap” birdcall, it conveys the central message of the provider to a young target group: a good price-performance ratio without contract commitment.
The brand's key visual, a lttle bird, symbolizes freedom, indepedence and low rates.
The brand elements.
The brand manual was distributed alomg with a small bird cage.
- MY ROLEPackaging DesignCREDITSClient: Otelo VodafoneAgency: Scholz & FriendsManaging Director: Wolf SchneiderCreative Direction: Wolf SchneiderArt Direction: Olivier Nowak, Jinhi Kim, Kathrin Wetzel, Ralf SchroederIllustration: Olivier NowakCopywriter: Dennis Lueck, Doerte SchuetzAccount Manager: Roland Boes, Bettina Zomorrodi, Tim SchmollAWARDS2010 Red Dot Communication - Corporate Design Award2010 iF Communication Design Award
2010 DDC Gute Gestaltung 11 - Bronze
2010 Corporate Design Preis - Shortlist
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