Third-generation, family owned gem company that is the largest topaz miner
in the world, supplying stones to manufacturers and designers around the globe.
Create a retail brand for a premium line of topaz. Develop a strategy to take the product directly to market,
select the appropriate retail partners, and position the brand in the competitive "branded gem" space.
Established a compelling, retail-oriented brand and website. Directed original photography shoot.
Developed a strategy and pitch to approach QVC and national brick & mortar retailers, resulting in orders and impressive
sales figures in the TV channel.