- The rebranding of Ostravar beer is the result of a need for a label which honors the history and tradition of this old brewery (est. 1897) while providing a modern and bold character for a beer with exceptional quality and taste. The horseshoe was chosen as the shape for the label because it symbolizes luck - of which you can never have enough in the black-coal mining city of Ostrava. Here, after finishing their shifts, thirsty miners meet to celebrate the life with a cold one.
The new label is in the shape of a horseshoe - a symbol of luck
Masculine typography gives the label modern and bold edge
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