This was done for a close family friend with the smallest of budgets. I was certain that their attention to branding and marketing efforts – if any – would have been an afterthought. To give them a fighting chance at success, I provided my services pro bono. This being my first execution for a food retailer, I had ambitious plans for signage, labels and media play.
For my solution revolved around a contemporary hand lettered, black-only wordmark. Off-the-shelf white cups and black lids play off the identity, while hand-applied decals helped curb costs. The one colour theme continued on in-store labels, flyers, community newspaper ads and customized stamps.
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