One of the largest insurance companies in Russia.
Rebrand the visual communications of Osnova to position them as innovators.Solution
Develop a bold colour scheme and design that can translate to any of Osnova’s products, but remains unique from any other insurance company’s branding.
- Project by Plenum Brand Consultancy
Brand consultant Ilya Lazuchenkov
Brand analyst Katerina Palshina
Art director Egor Myznik
Designer Olya Balina