Oslo’s (named after the store owner’s Golden Retriever) certainly isn’t the first boutique in Seattle’s upscale Queen Anne neighborhood but it is the first men’s store among the surrounding spas, wine bars and women’s clothiers. In addition to carrying contemporary men’s clothing, the store also offers its clientele a full-service barber chair for hair cuts and traditional straight-edge razor shaves. The store prides itself on building personal relationships with its loyal customer base – the identity, the loyal mascot and accompanying collateral reflect that approachability while portraying the store’s refined, classic roots.
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