- Behance.netProject Featured On:Behance.net — 9/13/11
- Oskar Kullander
Identity, Stationery & Website
- Oskar Kullander is a freelance photographer based in Stockholm. Working with magazines, newspapers, trade press, companies, portraits & music videos Oskar has been awarded 'Rookie of the Year' (PFK, 2006) and won the 'Swedish Picture of The Year Award' (Årets Bild, 2007).
Oskar asked us to design his visual identity and to design and develop his new portfolio website. We wanted to create a no-nonsense identity that reflected the nature of Oskar's work without being overly descriptive.
Visit our website for bigger images and more work: www.lundgrenlindqvist.se
- Identity & printed matter
A monogram, based on Oskar's initials, with the 'K' placed within an abstracted 'O' mimicking the shape of a camera lens, became the base of the identity.
Sticking with the reductive approach we decided that only one typeface, in one weight and point size was to be used throughout the identity. For the stationery, we only used one paper stock (Kaskad Light Grey) and single colour printing. Oskar's sparse nature photos were printed on the back of the letter paper and correspondence card.
- Website design & development
For the website we wanted to create an interesting way of navigating through the site. In the initial phase of planning, we realized that the 'Layers' theme, recently released by Emil Olsson, was close to what we wanted to achieve and decided to use it as a starting point in the development process.
We added and tweaked a few features, as well as the design of the theme, customizing it to meet the needs of the client.
The first major change was going from a fixed height for each case to a responsive solution. This includes scaling images to fit the screen, but the ratio for each case is calculated so that the largest image will always fit. This is to ensure that no images are cropped when presented to the viewer. Another addition to the original theme was adding a thumbnail overview, to help stressed Art Directors and other potential clients swiftly find what they are looking for.