Osječko pivo (Osijek Beer) asked us to design a winter holiday edition of their beer, packaged in small, 0.25l bottles. We used a simple neck label design to make the bottle resemble a Santa Claus. The usual bottle label was printed in red color. This small intervention retained their identity while adding winter flair.

Osječko pivo is the first Croatian Brewery, founded in 1697.

http://www.thedieline.com/blog/2011/1/5/osjecko-holiday-edition-beer.html
http://lovelypackage.com/osjecko-pivo/
http://9gag.com/gag/5884374
http://usshop.gestalten.com/boxed-and-labelled-two.html

Agency: Manasteriotti DS

Art Direction/Design: Igor Manasteriotti