BMW Marketing Aftersales
Brief: BMW Marketing Aftersales is a special BMW subsidiary determined to provide various services and care strategies for BMW customers.
Target: Men/women who already own a BMW and those who plan to purchase one.
Idea: Customizing a personal object is a way to show a taste,a character, an attitude.
Using the same aproach, BMW gives the opportunity to keep your style even during the driving experience through the wide range of choice among more than two thousand Original BMW Accessories.
Title: "More than 2000 ways to be yourself."
Keywords: Original, Independent, Sophisticated.
Look and Feel: Elegant, Eye catching, Modern.
Tone of voice: Competent, Trustworthy, Intellegent.