Organwise is a new campaign that is aimed at getting more people to step up and join the organ donor registry.
Organwise is a brand that is soft, friendly and easy to understand, but at the same time it doesn't not understate the importance of its message. The type, VAG rounded has been modified to incorporate the flow of arrows to represent the Transplanting and the bold red is complimented by the softer blue to create a medical but friendly feel.
The theme of the branding and project was to portray various facts and dispel myths about organ donation, in a simple, easy to read format.
The project encompasses 2 large scale posters, an interactive App, leaflets and key chains and a life size, interactive infographic.
The two posters each portray a different message and the App is visualized to show information about organ donation and a new way to join the registry, which involves the use of the persons National Insurance Number.