Project for Wrigley's Orbit. My position - Art director (BBDO Moscow).
Concern: to make an attractive and reasonable advertising of the product and to show an ease of use.
The idea of advertising is a creation of prints series for chewing gum. Yellow-teeth form sticker is the main feature of the print. You can easily remove this sticker giving a pull on the unsticked part of the print and see the original picture of healthy teeth. In such a way we get out a message that consumer can easily obtain the result using this product. Even after tagging out of yellow-teeth sticker buyer's catching the idea.
Simple poster with sticker.