Orange World

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Orange World
Character and environment design

Every brand strives to create a world of its own, one into which it can invite its potential users. Designed based on a concept by Mateusz Goll, Orange World is a universe inhabited by bizarre beings, created out of a million tiny elements for the Orange mobile telephone network. The richness of the world was achieved through simplicity – by playing around and experimenting with the fundamental building block that is the sphere. This extraordinary and universal design was creating in association with Leo Burnett Warsaw, which took over the design of the campaign. Together, we created the animation for a total of 20 episodes.

Director: Paweł Borowski

Agency: Leo Burnett Warszawa

Creative Director: Paweł Heinze, Krzysztof Iwiński

Art Director: Mateusz Goll
Copywriter: Natalia Dudek

Set Design: Kuba Jabłoński, Marcin Jakubowski, Damian Bajowski

Art Direction: Grzegorz Kukuś, Rafal Kidziński, Marcin Filipek

Producer: Agata Socha