OMG. Hell Yeah! Right On.
Orale! In English: Holy Chimichanga! Hell yeah! Preparing dishes with the same enthusiasm, Orale! Taqueria Mexicana captures the culinary vibe of cantinas and taquerias in Mexico and California. To brand them, we just duplicated the same atmosphere in design. Mexican eateries, we discovered, contain flavorsome inspirations: hand-painted typography, improvised decorations, and zestful color schemes derived from corn, tomatoes, and jalapenos. The ingredients may be few, but like in Mexican cuisine, the possibilities are endless.
This was a full-scale collaborative effort: Photokitchen did photography for posters, and Choa & Gonzales designed a bare-bones interior that lent itself to our mural and hand drawn typography. We did the drafts for the signs and labels, but they were handcrafted by local artisans. With all the work we did together and Orale!’s authentic tacos, just grow a mustache and a rock a sombrero, and Orale! You’re in Mexico.