Challange
Oral B Satin Floss has suffered a decrease in sales within their main target consumer group. The challenge is to find the problem and increase sales and awareness.
Solution
Research sustains that the main reason is lack of awareness. Five out of ten consumers referred Oral B Satin Floss to competitors in consumer tests. Four out of ten had never tried Oral B Satin Floss before. By introducing a trial of Oral B Satin Floss, awareness is created through testing.
Oral B Satin Floss has suffered a decrease in sales within their main target consumer group. The challenge is to find the problem and increase sales and awareness.
Solution
Research sustains that the main reason is lack of awareness. Five out of ten consumers referred Oral B Satin Floss to competitors in consumer tests. Four out of ten had never tried Oral B Satin Floss before. By introducing a trial of Oral B Satin Floss, awareness is created through testing.
Target Audience
Male - Female
Age: 18 - 40
Occupation: Students, workers.
Need state: esteem, health, comfort.
Male - Female
Age: 18 - 40
Occupation: Students, workers.
Need state: esteem, health, comfort.
The making
Silver Student Addy 2012
