This is a project that was my practical exam for getting into UCN Denmark - Multimedia Design and Communication.
Objective: Create a campaign targeting teenagers.
Problem: when we speak about teens, we speak of a target market with ages of 13 to 19. the ages differes denotes different interests. so the problem was, how to touch all teens thrum dental floss? And the answer wasn't hard to obtain.
Combining the global environment problem and Oral B dental floss , we get this:
by buying a dental floss you pay for the planting of 3 trees. campaign: Oral B creates the atmosphere