Final Major Project focused on identity design for a creative duo. My outcome included a set of stationary items such as business cards, a letterhead, compliment slip and a double-sided broadsheet with a detailed style guide. Both the business card and broadsheet have a cut in the middle allowing an interactive experience for the recipient. Printed on a 100gsm hot pressed white paper and a 300gsm snow-white card.
The “Opposite” logotype is based on the Knockout font family designed by Hoefler & Frere Jones
type foundry. Contrasting spaces within the letters create visual interest as various dimensions emerge. Furthermore the individually designed upper case letter “S” allows for more consistent width and weight style.