Shift by Direction means to change the familiar course on which a thing lies, faces, or moves, for a certain purpose. To demonstrate this shift kind, I filmed water flowing, then I reversed its course.
The first half of this film represents “The Familiar.” Colored water is being poured into a big container of water. The direction of the water flowing is natural, thus the viewer focuses on the beauty of water spreading. But in the second half of the film, the direction of colored water is reversed. It collects itself out of the big container. Since this can’t be done in nature, it represents “The Shift.”
Opposite Direction film is an experiment to see the impact of changing the course of a well-known concept. It doesn’t point out a certain message, but leads people to notice the change in direction. The shift in this film does not merely include reversing the flow of water, but also the pattern, scale, speed, sound, and color.