Scenario:
Operation Smile gives free surgery to children with cleft lip.
Even after 18 years in Brazil, people were still mistaking it for Patch Adams's NGO, which does a entirely different kind of social work.
The idea:
We created a line of lipsticks for Operation Smile :)
The product, a way of associating the NGO with the restoration of children’s lips, was largely publicized by hundreds of fashion magazines, websites and blogs, making big names of the fashion world join the cause.
Three of the biggest Brazilian international top models posed for the campaign for free, and one of them decided to be the ambassador of the NGO.
Furthermore, the sales of the lipsticks were reverted to Operation Smile and the product became so successful that the manufacturer decided to increase the number of colors and textures of the line.
Operation Smile gives free surgery to children with cleft lip.
Even after 18 years in Brazil, people were still mistaking it for Patch Adams's NGO, which does a entirely different kind of social work.
The idea:
We created a line of lipsticks for Operation Smile :)
The product, a way of associating the NGO with the restoration of children’s lips, was largely publicized by hundreds of fashion magazines, websites and blogs, making big names of the fashion world join the cause.
Three of the biggest Brazilian international top models posed for the campaign for free, and one of them decided to be the ambassador of the NGO.
Furthermore, the sales of the lipsticks were reverted to Operation Smile and the product became so successful that the manufacturer decided to increase the number of colors and textures of the line.
Case
Diretor de Criação: Fabio Fernandes | Eduardo Lima
Head of Art: João Linneu
Diretor de Arte: Bruno Oppido
Redator: Romero Cavalcanti
Ilustração: Mario Niveo | Bruno Oppido
Programação: Ariadne Gomes
Atendimento: Eduardo Paoliello | Natalie Gruc
Planejamento: José Porto | Gabriela Sanchez | Laura Gianfaldoni | Gabriela Bottura
Mídia: Lica Bueno | Sandro Cachiello | Diogo Viudes
Art Buyer: Edna Bombini
Aprovação | Cliente: Clóvis Britto | Elisa Campos
Fotografia: Fabio Barelt | Making off: Luciana Dal Ri | Marcio Leitão
Produção Gráfica: Jomar Farias | Leandro Ferreira | Robson De Vitto
Head of Art: João Linneu
Diretor de Arte: Bruno Oppido
Redator: Romero Cavalcanti
Ilustração: Mario Niveo | Bruno Oppido
Programação: Ariadne Gomes
Atendimento: Eduardo Paoliello | Natalie Gruc
Planejamento: José Porto | Gabriela Sanchez | Laura Gianfaldoni | Gabriela Bottura
Mídia: Lica Bueno | Sandro Cachiello | Diogo Viudes
Art Buyer: Edna Bombini
Aprovação | Cliente: Clóvis Britto | Elisa Campos
Fotografia: Fabio Barelt | Making off: Luciana Dal Ri | Marcio Leitão
Produção Gráfica: Jomar Farias | Leandro Ferreira | Robson De Vitto
