Operation Dream Dress 2011
Third Annual BRIDES Magazine Online Wedding Dress Contest | 2009-2011
Our friends at BRIDES magazine required an online solution for the annual Dream Dress competition. After consulting with the client, we developed operationdreamdress.com
to showcase the contestant entries, provided a voting environment as well as integrated social networking services.
Synopsis: Contestants were invited to submit a sketch of a wedding dress that illustrated this year’s “artful romance” theme. After careful thought and deliberation, BRIDES editors narrowed the field from hundreds of electronic entries to the top 24 entrants. The selected photos were then posted online on custom designer landing pages, and opened to BRIDES magazine readers coast-to-coast for voting. The winning dress was featured on the July 2011 cover of BRIDES magazine.
It was a pleasure to work with the team at BRIDES on this very exciting and creative online contest.