Over nearly two decades in business, OpenRoad needed to better represent the solidity, professionalism, and exploratory nature of their business. This came together in new mark, brand, identity, and website.

OpenRoad’s website features some of their recent project successes, and then leads into a clear statement of who they are and what they do. Additionally, summaries of current blog topics allow interested parties to explore some of their opinions and thought leadership pieces.

Pictured (from top left, clockwise): the About page gives insight into the founders and team; OpenRoad is highly involved in the local technology community, and speaks to this here; the Careers section helps attract bright, talented people; the Clients OpenRoad works with are prominently featured.

The OpenRoad mark starts from the typeface Omnes, and is then refined with customized treatments including curved areas and sharpened points. A stylized “R” works to convey a sense of forward motion. The OpenRoad palette takes a page from their original colors, but becomes a little more sophisticated through the use of more muted tones.

Visitors to the OpenRoad office find a translucent, angular, topographic pattern overlaid on the front door; even the boardroom is touched by the OpenRoad look and feel.

The bold OpenRoad presentation folder utilizes heavy areas of color, and arresting pattern, to create a strong impression with existing clients, and potential ones. The angular forms are representative of a topographic map of Burnaby Mountain, where the founders met and started their company.

OpenRoad’s collateral as applied through their stationery. Pictured (from left, clockwise): letterhead (front overlaying back), mailing label, business card (front and back), envelope (front overlaying back).