Online Newsletter
Newsletter re-design for CalPERS group members
Newsletter re-design for CalPERS group members
This redesign of an existing member newsletter, one for HMO members and one for non-HMO members, became an attention grabbing success, driving new readers online. Open and click through rates doubled, going from 79% for the May/June issue to 166% for the September/October issue. The new, bright, easy to read format gave readers the information they needed quickly in an upbeat, easily accessible manner. This redesign won the departmental 'Big Brain' award for contributing to the client's success.
