Online Behavioural Advertising

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On this project I'd worked has a Creative and a Designer (cookies)

This is an ideia for online advertising and the gold is to let the people know what this is about.

We want to show how this works.

Online Behavioural Advertising (OBA) is an online advertising technique which goal is to
provide Internet users relevant and useful ads based on their previous browser activities.

Users are already opt-‐in by default but cookies, simple files websites send to users computers gathering information on their browsers, must be enabled on their browser's
privacy settings, making possible to infer what’s more likely of their interest, but never
who they are.

Even though we’ll use offline media, since we’re communicating an online technique and our target is Internet users, our campaign will take place mostly online where we’ll explain OBA to people in a fun yet informative way, on banners, takeover ads, Youtube, Facebook and Your Online Choices website itself, making the best out of this kind of media, which allows us to give more detailed information and to get more involvement with users.

The story is about a cookie thats is confused with all de advertising. So he goes to a doctor to resolve the problem.

TARGET
CREATIVE
BRIEF

All European Internet users, without any restriction, but special attention directed to
those who lack confidence about online advertising.

INSIGHT
Online advertising used to treat users equally, like they had no identity. But they do, and OBA restores their online identity, making it easier for them to not lose track of what they actually want.

Comunication

1º Fase - Teaser