Director: Chris Staves
Agency: Jake Noakes
Director Chris Staves was asked by Art Director Jake Noakes, to create a series of 3 stop-motion, animated mood films for Onitsuka Tiger's new range of footwear. We can't show you the third wintery film as the shoe was never released but we can share the first two 'Kobe' and 'Aisen', with themes of denim and leather respectively. Chris developed a central idea of a table top installation where the essential ingredients of each shoe are shown interacting with each other.