One
Village Coffee
was
found about 3 years ago with the goal directing for
profit monetary goals to nonprofit partners to a small village
in
Nigeria. Since then they have helped organizations around the world on
various levels of development work including a de-worming project for
children in Honduras and educational development in several parts of
Nigeria.
Over the past 9 months we have spent a lot of time with
the
employees, roaster, and fans of One
Village
Coffee. One
of our goals
was to package the sentiments of "a village"
into a customer experience. The bag
was printed
in white + two colors
with a matte finish and gloss trapping over the logo. Because the budget
didn't allow for more than one
type of bag, a different label with
a
customized icon is used to identify each type of coffee.
Our
hope is that the bag provides
multiple touch
points for customers who
want to learn more about the company and get more involved. We are
currently working on manifesting the "village"
experience online, on
university campuses, in grocery stores, and farmer's markets.
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