Brief: Horse Racing
Create a campaign that creates awareness of the horrors of the thoroughbred horseracing industry.Behind the romanticized façade of thoroughbred horseracing is a world of injuries, drugabuse, gruesome breakdowns and slaughter.
Every year, PETA receives countless calls frompeople within the multibillion-dollar horseracing industry who are in despair over the fateof horses who are bred and raced to the grave, or sent on a terrifying journey at the end oftheir short lives to a painful death in a foreign slaughterhouse.When they stop winning races or become injured, usually when they’re still very young—often not even physically mature yet—few racehorses are retired to pastures, becauseowners don't want to pay for a horse that doesn't bring in any money. Since the last horseslaughterhouse in the U.S. closed several years ago, tens of thousands of horses are nowshipped to slaughterhouses in Canada, Mexico, or Japan, where they are turned into dogfood and glue.
Create a logo that can represent the PETA fish initiative.
Create print ads to be placed in magazines, newspapers, and appear as posters.
Create with a non-traditional approach the mission of Peta. Think innovatively and realistically.
This category includes outdoor, guerilla, environmental pieces. Low budget