Serving New York City for 30 years, City Harvest is the world's first food rescue organization, dedicated to feeding the city's hungry men, women, and children. This year, City Harvest will collect 42 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to some 600 community food programs throughout New York City by a fleet of trucks and bikes. City Harvest helps feed the more than one million New Yorkers that face hunger each year.
City Harvest also addresses hunger’s underlying causes by supporting affordable access to nutritious food in low-income communities, educating individuals, families, and communities in the prevention of diet-related diseases, channeling a greater amount of local farm food into high-need areas, and enhancing the ability of our agency partners to feed hungry men, women, and children. Their mission is to end hunger in communities throughout New York City. We do this through food rescue and distribution, education, and other practical, innovative solutions. Go to cityharvest.org for more information.
For The One Show of 2011, City Harvest wanted to see what the international design and advertising community could come up with to promote their message out to a wider audience and to further their cause.