One Heart, One Body is a creative campaign which focuses on heart disease as a national issue among Americans. My campaign heightens visual graphics to address a pressing issue and display solutions through advertising.
I created my banner advertisements with a strong sense of spatial sensitivity inspired by interior and exterior architectural spaces. The large-scale banners were designed and installed with the intent of impacting my audience as they move through the space. I also created custom totes to inspire people to shop for health foods while at the grocery store or engage in healthy activities as they use these bags. By including brochures I wanted my audience to take away a piece of my exhibit and reflect on their own lifestyle while on-the-go.
Through 2-dimensional imagery and colors, and 3-dimensional scale and mobility, my designs will hopefully create an immediate response to a national health issue. My hope is to spread awareness through my creative campaign to help educate the public about the one chance at life. Design that communicates a message is design that empowers.