"In one word energy" – this brandline created by us became the initial basis for the creation of a new visual personality for professionals specializing in energy and ecology consulting.
Intensive cooperation, based on numerous meetings and brainstorming sessions, enabled to trace specific assumptions. New brand One Energy was intended to associate with the profile of the company and directly refer to its name. These assumptions allowed us to develop solution that met common expectations.
The main graphic motif became a shape referring to the letter “O”. Inside the letter, stylized number 1 and thunderbolt were included as a symbol of energy and strength. Color gradation used in the project gives him more dynamic and fresh character. Simple and aesthetic typography will strengthen the image of One Energy as a serious and competent partner.
Engram during this implementation was also responsible for design of administrative stationary, communication, and promotional materials. All guidelines, needed to use the mark properly, we included in the Corporate Identity manual. By the end of the year, Engram will implement the corporate website.