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Bēhance

  • Hi :) I want to share the branding I made to the Radio Onda Expansiva (Shockwave Radio), a station that promotes independent music in Argentina. The difference in dates between presentations is because they take almost two months to make the decision. Three partners and each liked a different one hehe. I hope you enjoy as I doing it!
  • B&W
  • Negative
  • Color proofs
     
  • Reductions
  • Reductions in the logo become unreadable so i designed an iso for those cases.
  • B&W
  • Negative
  • Color proofs
  • Reductions
  • In this case, I decided to use the O and E from the Iso as inicial capital types.
    Equally I included them the full version .
  • B&W
  • Negative
  • Color proofs
  • Reductions
  • Finally they chose the second. With the decision made we started to work to get the final logo.
  • Outcome and final logo
     
  • Corrections made
  • Color scheme
  • Through the process I was asked to include details for a further aspect of the radio microphone.
    The best results.
  • This was for me the best, but as the E was losing legibility we stayed with the original.
  • Finally, if you want them, I share the mockups I used :)
     
    https://dl.dropboxusercontent.com/u/16991074/mockups/mockups.rar
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