Once Upon A Vespa
Designed to introduce Vespa's rich heritage and culture to the Indian audiences.
Designed to introduce Vespa's rich heritage and culture to the Indian audiences.
'Once Upon A Vespa' is a first-of-its-kind heritage education initiative through a digital campaign that not only educates consumers about Vespa’s rich heritage and culture but does so in a fun and involving manner that's contemporary yet classic.
The 'Once Upon A Vespa' contest primarily focuses on the brand's origins, its impact in the world of two wheelers and its influence on popular culture. Lucky winners stand to win a trip to Italy, Vespa scooters and other prizes if they successfully complete all the stages of the contest. This contest was open via www.onceuponavespa.com and the brand's Facebook timeline www.facebook.com/vespaindia.
The 'Once Upon A Vespa' contest primarily focuses on the brand's origins, its impact in the world of two wheelers and its influence on popular culture. Lucky winners stand to win a trip to Italy, Vespa scooters and other prizes if they successfully complete all the stages of the contest. This contest was open via www.onceuponavespa.com and the brand's Facebook timeline www.facebook.com/vespaindia.
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