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  • On the ROAD·APP
    Recreando el viaje por carretera
  • As a result of the announcement and premiere of the movie "On the Road", the development of a mobile phone application (APP) arises as a promotion method.

    This application will not only makeup the promotional thread of the film, but it will be linked to the "RoadMovies" theme and to the novel in which the movie is based, 'On the Road' from writer Jack Kerouac.

    The target client in this case isthe     "On the Road" film distributor: Dreamworks Picture. In general, applications developed by this distributor were meant for a child audience, because they were based 
    in animation movies,and in these cases, the application is usually a game, and sometimes a comic. 
    Because of this, the objective that is set out consists in changing the targetof the application, more adult 
    themed, creating a more complex one.

    Finally, it is taken as the mainthread of the project the road rutes, and specifically, movie road rutes.

    ________________________________________________________________________

    A raíz del estreno de la película “On TheRoad”, se plantea el desarrollo de una aplicación para móviles (APP) como 
    unavía de promoción.

    Dicha aplicación no sólo formará parte delhilo promocional de la película, sino que también estará ligada a la temática“Road Movies” y a la novela que da título al filme: “En el camino”, del escritor Jack Kerouac.

    El cliente objetivo en este caso es la distribuidora del film “On the Road”: DreamWorks Picture. Por lo general, 
    las aplicaciones desarrolladas anteriormente por esta distribuidora están dirigidasa un público infantil, ya que están basadas en películas de animación y la aplicación desarrollada es, por lo general, un juego, y en algunos casos, un cómic. Por lo tanto se plantea aquí como objetivo también un cambio en el target de la aplicación, más adulto, generando
    así un app de mayor complejidad.

    Finalmente,se toma como hilo conductor del proyecto las rutas por carretera, más concretamente, las rutas 
    por carretera de películas.


    ELISAVA - Escuela Superior del Diseño de Barcelona
    MUDIC - Máster Universitario en Diseño y Comunicación 2011-2012
    Proyecto Final de Máster
    Profesores: Norberto Chaves y Esteve Traveset

    Accésit por el Col·lectiu Muuu
  • Mobile Application
    Aplicación Móvil
  • Concept Maps
    Mapas de Conceptos
  • Project guide
    Guía del Proyecto
  • A field test to assessand evaluate the usefulness and make a reality check of the parameters andutilites
    of the APP. I    t was made in Gran Canaria, an island full of contrast.

    Prueba de campo para valorar y probar la utilidad y cercanía a la realidad de los parámetros y utilidades
    de la APP    . Se realizó en una isla llena de contrastes, Gran Canaria. 
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As a result of the announcement and premiere of the movie 'On the Road', the development of a mobile phone application (APP) arises as a promotio… Read More
As a result of the announcement and premiere of the movie 'On the Road', the development of a mobile phone application (APP) arises as a promotion method.

This application will not only make up the promotional thread of the film, but it will be linked to the 'Road Movies' theme and to the novel in which the movie is based, 'On the Road' from writer Jack Kerouac.

The target client in this case is the 'On the Road' film distributor: Dreamworks Picture. In general, applications developed by this distributor were meant for a child audience, because they were based in animation movies, and in these cases, the application is usually a game, and sometimes a comic. Because of this, the objective that is set out consists in changing the target of the application, more adult themed, creating a more complex one.

Finally, it is taken as the main thread of the project the road rutes, and specifically, movie road rutes. Read Less
Published: August 31, 2012
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